You probably know someone who has recently purchased a new vehicle; it’s all about the touch screen features, navigation, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.
If you apply this descriptive process to our apartments; how often are we focusing on the cup holders?
Are you selling the extra shelf in the refrigerator, the energy star appliances or the hundred lineal feet closet storage? Or are you giving them the “four wheels” – Here is the kitchen, There is the closet…
Finding the “cup holders” will make you stand out from your competition.
- How many shelves are in your cabinets?
- How many racks in the oven?
- Calculate the cubic feet of storage space in the cabinets, linen closet or pantry. Know the potential savings from the Energy Star appliances. (Energy Star)
Focusing on the cup holders for yours sales presentation creates an individualized memory for your prospect. They will leave your property remembering the special details you have described: 1200 lineal feet of closet storage, not another vanilla square with four walls and kitchen appliances.
Find a cup holder! You’ll be surprised how many you’ll find once you start looking!
|Lori Hammond | Company Website | LinkedIn Connect |
Lori has 30+ years’ experience in the Property Management Industry, working with both market rate and affordable housing. Lori has been privileged to work with some tremendous industry leaders during employment tenures with Oxford Management, NHP Management, AIMCO, Alliance Residential, Boston Capital, The Sterling Group, P.K. Housing and currently Management Resources Development.